La Dolce Vita

The project aims to create an integrated marketing campaign with a focus on Instagram to promote the launch of a new eco-brand. Drawing from Italian tradition, we chose to develop a brand that reflects the values and culture of the Italian people. 

Thus, 'La Dolce Vita' was born, a luxury eco-brand aiming to sell artisanal limoncello made from lemons of the Amalfi Coast.

The purpose of this brand and its communication is to promote and celebrate the territory and its distinctive traits, such as family, sharing, togetherness, and good food. Additionally, it aims to provide customers with a direct experience and engage them with the brand. 

In fact, a behind-the-scenes view of limoncello production and tasting experiences are offered.

Key highlights of the marketing plan include:

• Local and seasonal production;
• Environmental protection: for every 10 products purchased, a lemon tree will be planted;
• 'Please don't tell': the exact location will not be explicitly revealed, but hints will be provided on social media profiles to enhance the experience.